โšก Performance-Based Pricing

You pay for real intent.
Not impressions. Not clicks.

Every plan includes a monthly base fee plus a fee per qualified lead โ€” a homeowner who actually engaged: scanned your QR, watched the video, and tapped your call button.

๐ŸŽฏ

What is a "Qualified Lead"?

We only charge you when a homeowner completes all three intent signals. This eliminates wasted spend on people who glanced at a postcard and threw it away.

๐Ÿ“ฌ Received postcard โ†’ ๐Ÿ“ฑ Scanned QR code โ†’ ๐ŸŽฌ Watched AI video โ†’ ๐Ÿ“ž Tapped Call / Contact
Starter
$1,500/mo
Base fee โ€” 1 ZIP code
+ $500 per qualified lead
Best for companies testing the system in one market before scaling.

  • โœ“AI satellite scan of your target ZIP
  • โœ“Personalized postcard per property (printed + mailed)
  • โœ“AI-rendered image of their home with solar panels
  • โœ“Personalized landing page per address
  • โœ“QR tracking + scan notifications
  • โœ“Direct call button to your sales team
  • โœ“CRM delivery of every lead with full context
  • โœ“25-year savings report (Google Solar API)
Scale
$5,000/mo
Flat fee โ€” up to 5 ZIP codes
โœฆ Unlimited qualified leads included
Best for companies scaling across multiple markets with no lead cost surprises.

  • โœ“Everything in Growth, plus:
  • โœ“Unlimited qualified leads โ€” no per-lead fees
  • โœ“White-label option (your brand, not ours)
  • โœ“Dedicated account manager
  • โœ“Custom CRM integration
  • โœ“Monthly strategy session
  • โœ“PDF proposal generator for each home
  • โœ“Canvassing mobile app for your field reps
๐Ÿ“Š Calculate your ROI
Adjust the sliders to see your expected return. Based on real solar company data.
Monthly Platform Cost
$10,500
Deals Closed / Month
4
Revenue Generated
$140,000
Return on Investment
13.3ร—
* Platform cost = base fee + (qualified leads ร— per-lead fee). Qualified lead rate varies โ€” industry benchmark is 8โ€“25% of postcards mailed. Revenue based on your inputs. Actual results depend on market, follow-up speed, and rep performance.
Full Comparison

What's included in each plan

Feature Starter Growth โญ Scale
Monthly base fee$1,500$5,000
Per qualified lead fee$500Included
ZIP codes1Up to 5
Exclusive territory lockโ€”โœ“โœ“
AI satellite scan + analysisโœ“โœ“โœ“
Postcard (printed + mailed)โœ“โœ“โœ“
AI-rendered home imageโœ“โœ“โœ“
Personalized landing pageโœ“โœ“โœ“
QR tracking + notificationsโœ“โœ“โœ“
25-year savings reportโœ“โœ“โœ“
CRM lead deliveryโœ“โœ“โœ“
Neighborhood blast (50 homes)โ€”โœ“โœ“
AI personalized video (name + city)โ€”โœ“โœ“
Meta retargeting with home photoโ€”โœ“โœ“
AI voice follow-up (48h after mail)โ€”โœ“โœ“
Weekly performance reportโ€”โœ“โœ“
White-label (your brand)โ€”โ€”โœ“
PDF proposal per homeโ€”โ€”โœ“
Canvassing mobile appโ€”โ€”โœ“
Dedicated account managerโ€”โ€”โœ“
Custom CRM integrationโ€”โ€”โœ“
Monthly strategy sessionโ€”โ€”โœ“
FAQ

Common questions

Our system tracks three events: (1) QR scan on the postcard โ€” we know the exact homeowner and property. (2) Video play โ€” did they actually watch the 10-second drone video of their home? (3) CTA click โ€” did they tap the call button or contact form? Only homeowners who complete all three are billed as qualified leads. You get real-time notifications when each event happens.
When you lock a ZIP code, no other solar company on our platform can run campaigns in that area. All leads from that ZIP belong exclusively to you. Territories renew monthly โ€” if you don't renew, the ZIP opens back up to competitors. This creates urgency and is typically the first thing a competitor asks for when they hear about us.
48 hours after the postcard is estimated to arrive, our AI voice agent calls the homeowner. The script references their specific home, the savings number we calculated, and your company's name. If they answer, it books a call with your team. If they don't, it leaves a voicemail and sends a follow-up SMS with the report link. All calls are logged in your dashboard.
Yes. You can upgrade at any time and the proration is automatic. To cancel, you give 30 days notice โ€” we continue running campaigns through the end of your billing period. There are no long-term contracts. We earn your business every month by delivering results.
Growth and Scale plans include multi-vertical targeting. The same satellite + AI system works for roofing companies (we identify aging or damaged roofs), HVAC (homes with old units), and insurance (high-value property targeting). Each vertical uses different AI analysis criteria but the same postcard + landing page + voice follow-up engine.

Your competitors are still
buying cold lists.

Be the first solar company in your ZIP with AI-powered hyper-personalization.

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